About InStore Design Display

    Our first home was 920 Broadway, in the heart of Kansas City’s Historic Garment District. There, we sold store fixtures and supplies to retailers across the Midwest as National Equipment Company (NEC). Opened in 1910, we were a destination for regional retailers.

    In 1994, we moved into a beautiful new building in Merriam, Kansas. In the late 90s, we also launched our website, leading the industry with an online presence.  While the suburbs had been a great location, we missed being centrally located in downtown Kansas City. Excited by the revitalization of the Crossroads and Power & Light districts, we moved the business just east of downtown.

    In 2012, we did something big.  With the ever-growing importance of online search, the name National Equipment Company was not distinctive enough to make us stand out in the online marketplace. In February, our new name, IDD InStore Design Display was launched.

    In March 2013, we exhibited at Globalshop, retail’s biggest trade- show. This was a huge stage to debut our new brand and to introduce our new division, InStore Innovation Group (IIG). While IDD specializes in retail store fixtures, IIG focuses on creating custom point of purchase displays – from design to manufacture.

    In April 2013, we were named one of the Top 10 Small Businesses by the Greater KC Chamber of Commerce. Being recognized was a huge honor.  We were also presented the first-ever Legacy of Kansas City award.  It validated our century of success, while giving us the encouragement to keep pushing ahead to grow the business.

    With our business evolving, we found that our current warehouse office wasn’t the best place to tell our story.  So, in the summer of 2013, we added a satellite showroom & meeting space in the Crossroads Art District.  We designed the space to create an environment to best represent our brand. The space is a showplace for our newest products and projects.  We have also been delighted to host First Friday events – from partnering with local charities like Band of Angels on signature events to having informal block parties on the rooftop.

    In August 2016 we underwent another exciting change as Edge Capital Holdings purchased InStore Design Display (IDD) and Clear Impact Acrylics (CIA).   Randy Edge, owner of Edge Capital Holdings, serves as President and CEO of the newly consolidated companies.  Edge took over from former owner and CEO, Ed Redhair, who retired.

    In February 2018, we consolidated our locations and moved the business to our current home just north of downtown.  From this location, we can easily serve our customers on both sides of the state line.

    IDD continues to implement changes in order to stay relevant in the ever changing retail display environment.  As we have for over 100 years, IDD looks first to fulfill our customer’s needs by providing them with the resources to make their customers happy.

    Where are we located?

    Our main offices are located 5 miles north of downtown Kansas City, Missouri off of MO-9 on 26th Avenue, which includes our warehouse, acrylic manufacturing plant, fulfillment, and assembly operations.

    Do you have a showroom?

    InStore Design Display’s meeting space is located in North Kansas City. It is used on a consultative basis with business customers that have a Tax ID.  To set an appointment with us email sales@instoredd.com or call 816-920-6800.  For personal purchases use our website and choose to either pick up your order or have it shipped to you.

    105 W. 26th Avenue
    North Kansas City, Mo 64116
    Make an appointment:
    1-800-821-5748 or


    Do you have a minimum order?

    Some items are sold in full cartons quantities, but most do not have a minimum quantity.  Call 1.800.8215748 for more details.

    How do you calculate shipping charges?

    UPS is our standard mode of shipping. As such, rates are calculated by UPS World Ship.  Rate amounts are based on the dimensions and weight of your package(s) and the shipping zone we are instructed to ship to.

    What method do you use for shipping products?

    For standard online orders, we ship via UPS. However, we use the shipping method that works best for you. Even though our products are primary shipped via UPS regular ground service, you can also request expedited service using UPS and FedEx and many LTL services. Local courier services are available for Kansas City Metro orders.  Call us for details 800.821.5748.



    What forms of payment are accepted?

    We accept major credit cards such as Visa, Mastercard, Discover, and American Express.  NET30 Day terms are available for approved accounts.  Contact 1.800.821.5748 or email sales@instoredd.com if you are interested in applying for NET30 terms.